A unique visual identity for kt wiz (Abbrev. for wizards), the new professional baseball team launched by kt (Korea Telecom) in winter 2013 was designed. To encourage a strong connection with the brand, regional traits are incorporated in the design details along with the unique concept; 'burst of magic' that sets the brand apart from the others. The theme is effectively expressed throughout different media platforms for a solid and consistent visual identity.
Design Overview
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