DOC Design has designed in collaboration with the marketing department of Aspiag the image of Eurospar Premium to create a unique selling point coordinated with the image of private label products Despar Premium. A very simple idea, but rigorous been to maintain a single mood for all individual merchandise departments.The use of gray, silver and black makes a neutral environment and enhances the products. Also the use of black and white photographs with small inserts of color on the food have the purpose of keeping the neutral point of sale.For typography DOC Design chose a style easy to read
Design Overview
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