7UP Egypt Ltd Edition Series - Beverage Packaging

7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks. Designed by Pepsico Design and Innovation

Design Not for Sale